Pawliday Sweaters

PETSMART, PROMOTION + SOCIAL

From themed parties to sharing on social, holiday sweaters have become a staple during the month of December.

People loved the sweater moment from our Anything For Pets anthem spot. That’s why this holiday season, we hijacked the sweater trend to create one-of-a-kind custom matching sweaters of both pet parent faces and pet faces. The sweaters ended up being a big hit and sold out in under 3 minutes!