Made From Scratch 

CA Lottery, ACTIVATION + SOCIAL + PRODUCT

During the holidays, CA Lottery Scratchers® are often sought out because they make great gifts. In order to make the gifts more personal, the CA Lottery created a pop-up called the Made From Scratch Gift Shop, where customers could purchase Scratchers and choose from five personalized craft kits. The pop-up lived for two weekends in major shopping destinations in Northern and Southern California.

The Marketing Arm
w/ Jelani Warren (CW), Production Designer; Jose Tapia, CD; Nick Rooth, Producer; Brittanie Perez, Senior Producer; Sharon Spear, Supervisor; Mariezel Carino, Sr. VP Account; Monica Simoneaux, SR VP Creative; Kevin Kleber