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As a pet parent, there are no limits, boundaries, or conditions to how far we’ll go to take care of the pets we love. (Seriously though my bank account made a pets category all on it's own lol). So when it comes down to turning that love into pet care, PetSmart sees it the same way. They know that we would all do Anything For Pets.
Deutsch LA
w/ partner Jamie Wynn (CW), Sr Prod; Judd Stricker, Director; Shelley Lewis, CD; Shiran Teitelbaum, CD; Brynn Good, ECD; Ryan Lehr, CCO; Karen Costello
Press: Ad Age | Muse by Clio | The Drum | Yahoo! | Pet Age
So many hip-hop songs celebrate going out, but our song celebrates staying in. It has the same energy as all your favorite club bangers, but instead of lyrics about dancing all night, our song will celebrate catching up on a TV show we fell behind on. Instead of lounging in the VIP area, we’ll celebrate lounging in a massage recliner with a can of Canada Dry in the built-in cupholder. For a fun easter egg try calling the 1-800 number in the video!
Deutsch LA
w/ partner Jamie Wynn (CW), ACD; Justin Lesinski, ACD; Ryan Wohl, ECD; Ryan Lehr, CCO; Karen Costello
Sarah Weinstein-Bacal; Senior Producer, Megan Meloth; SVP Producer, Music Director; Chip Herter, Director; James Larese, in partnership with SALXCO & French Montana
In honor of 4/20 we created a Jackified version of “edible arrangements”… Jack’s Edible Assortments. The centerpiece being a Pineapple Express Shake, topped off with a variety of edibles that Jack in the Box as to offer. To puff, puff, pass holiday cheer beyond social we’re launching three Jack’s Edible Assortment food trucks across California — LA, SD, and SF where fans get the assortment for free.
SOCIAL CONTENT
FEAT. JACK BOX
INFLUENCER COLLABS
TRIPPY VISUALS
**The image below is actually static**
From themed parties to sharing on social, holiday sweaters have become a staple during the month of December.
People loved the sweater moment from our Anything For Pets anthem spot. That’s why this holiday season, we hijacked the sweater trend to create one-of-a-kind custom matching sweaters of both pet parent faces and pet faces. The sweaters ended up being a big hit and sold out in under 3 minutes!
Deutsch LA
w/ partner Jamie Wynn (CW), CD; Shiran Teitelbaum, CD; Brynn Good, ECD; Ryan Lehr, CCO; Karen Costello
With the return of Jack’s Popcorn Chicken and Fish Sandwich, we made a subtle jab at the Burger King jingles that have been infiltrating everyones speakers.
We hijacked Instagram's charcuterie trend to create one of a kind cat-chuterie boards – each cat scaled and with a different goal in mind. Meow!
Deutsch LA
w/ partner Jamie Wynn (CW), Vanessa Scanlan; Digital Producer, CD; Shiran Teitelbaum, CD; Brynn Good, ECD; Ryan Lehr, CCO; Karen Costello
We worked with influencer @silverlakesocialite and her cat Zuzu to help bring these boards to life.
Treats & Chill Board is best enjoyed while comfy on the couch with your cat and the fish channel on.
Farm to Feline Board uses all-natural ingredients to create a delicious snacking experience.
Finicky Feline Board is for the picky eaters and gives cats a fun way to taste different items.
Funky Fresh Board helps tackle B.C.B. (Bad Cat Breath).
Kitty Connection Board is all about hand feeding and connecting with your cat over food.
The Change the Game Design Challenge is an initiative to inspire teens to build a more inclusive future for mobile gaming. To empower the next generation of game makers, Google Play invited girls ages 14-30 to submit their ideas, artwork and/or vision for a chance to have a real game created and live in the Google Play Store.
Once the five finalists were chosen, they came to California for a weekend where they met their mentors and got to be a part of the anthem film. Personal note: It was so awesome being a part of this initiative and the girls were all so gracious and excited to be there. Also loved that their parents were so proud and cried tears of Joy during the filming.
TBWA\Chiat\Day
w/ Em Frederick (CW), AE; Sarah Newton, Strategist; Sara Singh, Producer; Josh Levion, Director; Nico Casavecchia, CD; Liz Cartwright, CD; Stephen Lum, ECD; Erik Vervroegen
:60 Films
Change the Game | THE INITIATIVE
Change the Game | THE MENTORS
Illustrations created by: Paulina Ganucheau
Illustrations created by: Tuesday Bassen
This year’s campaign uses the depiction of a music sound-wave and celebrates the broader community of music fans. The artists all have a unique take on music that is able to bring us all together in a powerful and shared human experience.
Throughout the campaign, fans will notice the captivating sound-wave design that will translate to social posts, such as static and video carousels on Facebook and Instagram. Various artists seem to break out of the wave, speaking to the idea of the live music listening experience and music’s ability to transcend the recording, touching people’s souls.
TBWA\Chiat\Day
w/ partner Alejandra Vidal (CW), AD; Mack Gire, CW; Mari McMurray, Senior AD; Nic Buckingham, Senior CW; Gabriel Miller, Design Director; Scott Heirs, CD; Jason Karley, ECD; Linda Knight, CCO; Renato Fernandez
To celebrate 24 days of Jackmas deals, we turned Jack into the Santa people didn’t know they needed. Tapping into the holiday theme, we created the first ever claymation Jack Box character to be used across social as the peoples antidote to the holidays.
Over 80% of girls agree that if they felt failing was okay during puberty, they would keep doing the things they loved, take on more challenges and grow in confidence. Their fears can be so overwhelming, that they would rather quit than fail. Gatorade wants to show girl athletes that failing, or even the fear of failing, shouldn’t be a reason to quit playing the sports that they love.
TBWA\CHIAT\DAY
w/ partner Alejandra Vidal (CW), Senior CW; Chris Juhas, Senior AD; Ben Tolbert, CD; Mark Peters, CD; Doug Menezes, CCO; Renato Fernandez
NO SHAME IN THE GAME
No athlete can have a perfect game 100% of the time. We want to ease girls fears of failing by having female athlete share their own personal moments that they conquered. To make the content even more shareable we will create short animated videos based off of not only the athletes stories, but also stories submitted by young girls.
ACTIVATION - WHEN FEAR FADES, CONFIDENCE REMAINS
Practice is the best way to shut down fears and achieve confidence. Gatorade wants to show this with special edition athletic balls for girls. They will have phrases written on them; where specific phrases will be printed in semi-permanent ink and fade away the more they practice.
PRE-GAME PODCAST
Gatorade will create the first pregame podcast to motivate girls when they need it most, right before their game. The podcast will end with each guest sharing their own pumped-up playlist and end the session with a pep-talk. We’ll select specific moments from the long format and create bite-sized content for Snapchat.
