Change the Game

GOOGLE PLAY, 2x :60 Films + SOCIAL + DIRECT MAIL + PRINT

The Change the Game Design Challenge is an initiative to inspire teens to build a more inclusive future for mobile gaming. To empower the next generation of game makers, Google Play invited girls ages 14-30 to submit their ideas, artwork and/or vision for a chance to have a real game created and live in the Google Play Store.

Once the five finalists were chosen, they came to California for a weekend where they met their mentors and got to be a part of the anthem film. Personal note: It was so awesome being a part of this initiative and the girls were all so gracious and excited to be there. Also loved that their parents were so proud and cried tears of Joy during the filming.

TBWA\Chiat\Day
w/ Em Frederick (CW), AE; Sarah Newton, Strategist; Sara Singh, Producer; Josh Levion, Director; Nico Casavecchia, CD; Liz Cartwright, CD; Stephen Lum, ECD; Erik Vervroegen

:60 Films

Illustrations created by: Paulina Ganucheau

Illustrations created by: Tuesday Bassen