Feeding Time

JACK IN THE BOX, SHORT fiLM + ACTIVATION + PREMIERE EVENT

In 2023, Hollywood was on strike — writers and actors were out of work, and audiences were hungry for something new. So we decided to feed both.

We delivered Jack to the picket lines (literally), then teamed up with out-of-work horror writers from American Horror Story, Servant, and Saw to create a chilling short film inspired by Jack’s new Angry Monster Tacos. (Fun fact less than 8 minutes short “film” didn’t conflict with strike negotiations)

The film dropped on Friday the 13th and quickly caught fire on TikTok. A hidden code inside unlocked discounts for 1,000 fans, while the creepy world expanded into two commercials and a real-life experience — where fans could book the film’s star, a haunted taco truck, on Resy for their Halloween parties.

Trailer & Short Film

Case Study and Food Spots

IRL EVENT