Wheels for Wheels
CAR2GO, INNOVATION + VIDEO
Public transportation has yet to create a system that is efficiently and consistently wheelchair-accessible. From metro maps that are barely sprinkled with accessible stops to elevators that are regularly out of order, individuals that are already limited by a wheelchair are plagued with additional barriers throughout their daily commutes.
Car2go will partner with the car company Kenguru, utilizing the engineering behind their wheelchair-accessible electric cars. This new fleet of cars will allow individuals in wheelchairs to lead a more independent life, easing their burden and removing their feeling of being a burden to others.
Future Cannes Lions Finalist | Art Director/Video
w/ partners Lindsi Arrington (CW), Alex Krahling (AD), and Lauren Solberg (AD)