THIS IS the work of STEPHANIE SCZUBLEWSKI,
Art Director & Visual Designer, currently living in
LOS ANGELES, CA. IF LOST, PLEASE CHECK YOUR LOCAL HOCKEY RINK or Dog Park.

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Quit Fear.
Not Sports.

Gatorade, PRINT + SOCIAL + OOH + PODCAST | TBWA\CHIAT\DAY

Over 80% of girls agree that if they felt failing was okay during puberty, they would keep doing the things they loved, take on more challenges and grow in confidence. Their fears can be so overwhelming, that they would rather quit than fail. Gatorade wants to show girl athletes that failing, or even the fear of failing, shouldn’t be a reason to quit playing the sports that they love.

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NO SHAME IN THE GAME

No athlete can have a perfect game 100% of the time. We want to ease girls fears of failing by having female athlete share their own personal moments that they conquered. To make the content even more shareable we will create short animated videos based off of not only the athletes stories, but also stories submitted by young girls.

 

ACTIVATION - WHEN FEAR FADES, CONFIDENCE REMAINS

Practice is the best way to shut down fears and achieve confidence. Gatorade wants to show this with special edition athletic balls for girls. They will have phrases written on them; where specific phrases will be printed in semi-permanent ink and fade away the more they practice.

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PRE-GAME PODCAST

Gatorade will create the first pregame podcast to motivate girls when they need it most, right before their game. The podcast will end with each guest sharing their own pumped-up playlist and end the session with a pep-talk. We’ll select specific moments from the long format and create bite-sized content for Snapchat.

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Make More of What's Yours

CHASE, 60: & 30: SPOT | Droga5

Chase provides personal financial strategies and wanted to show how consumers could take advantage of their services. We decided to use some unconventional stories to evoke a warm and fuzzy feeling not typically associated with banking.

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Let’s Hear It

GRAMMY AWARDS, 30: SPOT + OOH + SOCIAL | TBWA\CHIAT\DAY

This year’s campaign uses the depiction of a music sound-wave and celebrates the broader community of music fans. The artists all have a unique take on music that is able to bring us all together in a powerful and shared human experience.

Throughout the campaign, fans will notice the captivating sound-wave design that will translate to social posts, such as static and video carousels on Facebook and Instagram. Various artists seem to break out of the wave, speaking to the idea of the live music listening experience and music’s ability to transcend the recording, touching people’s souls.

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