Let’s Hear It
GRAMMY AWARDS, 30: SPOT + OOH + SOCIAL | TBWA\CHIAT\DAY
This year’s campaign uses the depiction of a music sound-wave and celebrates the broader community of music fans. The artists all have a unique take on music that is able to bring us all together in a powerful and shared human experience.
Throughout the campaign, fans will notice the captivating sound-wave design that will translate to social posts, such as static and video carousels on Facebook and Instagram. Various artists seem to break out of the wave, speaking to the idea of the live music listening experience and music’s ability to transcend the recording, touching people’s souls.